Iphone Target Market Strategy

A new poll shows who actually use Apple products today–it turns out that the company attracts young people.

U.s. survey company Piper Jaffray has published a study by 9to5mac posted about. The survey provides us with interesting information about who uses Apple’s products, and it turns out that the Iphone is popular among younger customers.

More than two-thirds of all American teenagers own one Iphone, namely 69 per cent. Share also continues to increase by about 3 percent per year. This is particularly interesting given that we’ve seen repeated reports that the Iphone has reached peak ‘ Iphone ‘, that is to say that sales are going to level off. But the youngsters succeed Apple still attract.

Do not miss: 12 awesome games you must have Apple TV

Less popular, however, is Apple’s bigger sibling, the Ipad. Sales of Ipad are decreasing, even among teenagers. Today owns 48 percent of all teens an Ipad, compared to 51 percent last year. On the other hand, in comparison with Ipad, Android tablets still attracts a large number of teenagers, only 18 percent own an Android tablet. But the tiles simply do not attract younger customers in the same way as phones do.

The survey also shows that three out of four teenagers counting their next phone will be an Iphone. Smart Watches curls while 12 percent of all teens, of which 71 percent of them own an Apple Watch.

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