TAG Heuer Launches Smart Watch

Tag Heuer smart watch comes with Android and Intel processing. Product follows the standards “Swiss” watches manufacturing

TAG Heuer Launches Smart Watch

São Paulo – the Swiss maker of watches Tag Heuer is launching an unusual product to your catalog in Brazil: a Smart Watch. “It is a summary of the current Tag Heuer: has one foot in the traditional and the other in the future,” said Christian Weissbach, President for the company’s Latin America and Caribbean.

The untrained eye might even realize that the Connected Watch 45 Modular is not a traditional watch from Tag Heuer. It is manufactured with the same materials and care in regular watches. Despite a different proposal, it has similar design to other products of the brand of luxury.

Freddy Rabat, Tag Heuer’s representative in Brazil, enumerates the luxury refinements present on the the company’s smart clock. “The screen is a Sapphire Crystal, ceramic picture frame and the bracelet can bring leather or titanium”, explains. A version also brings the watch box in 18 k Rose gold-plated. In the end, Apple Watch Gold version can be mistaken for a toy if placed by your side.

The use of high quality materials brought difficulties in development. The creation of the product has been in partnership with Intel. Carlos Buarque, Director of marketing at Intel, explains that the watch is a great engineering work.

Titanium, for example, hinders the transmission of waves and connecting to wireless networks. In watches that are not of the luxury sector, are used more simple materials, such as plastic or stainless steel.

Weissbach claims the fight of Tag Heuer in this market is not with companies like Apple or Samsung. If tech companies need sales in large volumes, the luxury business is different and bet on lower sales numbers, but higher amounts.

The company says the product, which is in your second generation, has been well received around the world. The bet is not young, but in people of any age who have a taste for technology and modernity.

The technological point, the watch comes running Android 2.0 and Wear has Intel. It can connect to smartphones with Android and the iPhone. The smart watch costs from 9,150 reais in bridgat. The price could rise depending on the options of materials used in the body and in bracelets.

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