Huawei has given much play in this MWC. Although he has reserved the launch of its terminal star, P8, for later, the design of your watch and your your original bet in bracelets quantifier have given a site protagonist at the fair.
So we searched a space to chat with one of its highest executives worldwide, Clement Wong, Vice President of “Global Product Marketing” that we attended in Barcelona. This is what he has told us:
Engadget: We were surprised at the Mobile World Congress, less prominence has had in the show of Huawei make… mobile phones.
Clement Wong, Huawei: We still do many good phones and tablets, but why talk only in this MWC SIP smartwatches and other wearables? Because we wanted to devote time to explain a new line of products and to make sure that everyone understands that give the best experience and we have the best collection of possible wearables.
The wearables are a hot-button, but of course subject to smartphones and tablets continue to be important for us. They will always be.
Engadget: With respect to the device more sexy now having Huawei, Huawei Watch, what have been the key decisions in this product, its design and its conception?
Clement Wong, Huawei: The smartwatches is a brand new product and we want to anticipate: we believe that watches people, want for his behavior so far, need to be light. We believe that the market of small smartwatchs will be very important and in our first design we wanted our smartwatch had the less possible differences from a normal clock.
Smartphones have still much potential to be discovered, even going to smaller gadgets, becoming smarwatches or bracelets.
That has been the central decision that has guided all our design. For example, we saw other watches of the competition and they were definitely too big so that women use them. Watches industry takes a long time researching and creating standards that work, so what we wanted was to pick up these previous ideas and try to follow their standards: size, shape, buttons…
What we said is “let people see this watch and think that it is a clock, not a smartwatch”.
Engadget: One of the questions that our community has is thinking that a real and clear functionality that we need smartwatches there is. Do reasons why you think that people will have to buy a product like the Huawei Watch?
Clement Wong, Huawei: First, there is an emotional reason: may not need a smartwatch, but that I can be at the time of renewal clock. And this is that watch now: I have what already gave me this clock and new functionalities that I have never been able to make in the wrist, which didn’t even know that you need.
Why our entry point is to cause people to have a watch that looks like that already it has: because so you don’t have to think about whether you need a smartwatch or not.
And then we already discovered them the things our smartwatch can do. For example, something like a lot in our smarwatch are their sensors and this type of functionality is that are going to make a difference and get people to see the value.
Engadget: If we talk about smartwatchs, there also speak of the chosen platform, Android Wear. Other manufacturers are moving to their own, LG or Samsung for example, but Huawei is putting its entire strategy on Android Wear. Why is that?
Clement Wong, Huawei: First of all, what stress is that Huawei makes a bet by the open instead of closed platforms. And next to that, we want rich operating systems, we believe that it is thanks to them as we will achieve the best possible user experience and believe that adding to that operating system our own experience as we get more satisfied consumers.
Engadget: Yes, but you could have made another choice, thinking ‘we can do better than the Google user experience, SO do our own’.
Clement Wong, Huawei: Yes, although, as I said, it is also a question of opting to be opened.
Engadget: We also have some questions about smartphones. With the presentation of the P7 Ascend, Huawei speech was “we are premium, we have flagship but we are 20% cheaper than other brands”. But what is the actual position that want to deal with Huawei in the market today? I next to the iPhone and Galaxy S6? Or more in the middle class?
Clement Wong, Huawei: It is not that our aim is to be cheaper than others, but that what we want is that premium phones are affordable. It’s a different nuance: does not mean “cheap”, but give access to more people into high-end products.
What we want is what many people already tells us: ‘ what a surprise, you are much better than the iPhone 6 Plus “. More and more people tell us. So our aim is just that: that more people can enjoy these products.
Engadget: Last question: what is your vision about the smartphones market nowadays? As we see it, we believe that it is looking increasingly to the market of portable: many competitors fighting in price with the same operating system… It is difficult to find striking differences with the exception of Apple, which has its own OS. Do you think that this is really true?
Clement Wong, Huawei: No. The market is very different because the behavior of the consumer with your smartphone, and asking him, it is changing. Everyone needs a smartphone and the market is very big and different. Smartphones have still much potential to be discovered, even going to smaller gadgets, becoming smarwatches or bracelets and bands.
We saw other watches of the competition and they were definitely too big so that women use them
Engadget: And the last question of truth: how see the Spanish and Latin American market? Do priority for Huawei?
Clement Wong, Huawei: We have a very good to not focus on a specific country platform. For example, there are countries that are very small, but where we have a greater than 50% market share. Why you do not want to think in a country only in particular: we have a global platform and are going to push it globally in all channels of distribution and planting face to all competitors.
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