Yesterday began to exit the first offers pre-Black Friday and saw how in Spain already reached some “messengers”. In the United States these offers have come even to the device that inaugurated a new category for the Cupertino: Apple Watch. The movement is significant If we take into account that it is one of the most important distributors of consumer electronics in North America.
These discounts range from $50 in the Sport (a maximum of 14% discount) collection and $100 for the steel (about 18%). Other bite Apple products they have also had discounts, for example, the Air 2 iPad has between 100 and 125 dollars according to its storage.
Discounts on Apple products are not unusual at this time, but that it is striking that happen in a product He inaugurated a new category as Apple Watch. Is it an indicator of the progress of the sales of the Apple Watch?
Apple Watch and the eternal question
Unlike other categories, you cannot compare Apple Watch with nothing
Unlike the iPad Pro or the new Apple TV, Apple Watch is something new for this company. We can’t compare how is their performance with past generations because simply there is nothing with which to compare. This, coupled with the fact that Apple already warned a year ago that they do not disclose their sales figures for competitive reasons, makes the emergence of discounts on this product to bring bad news.
Apple has already offered a discount of $50 at some Apple stores for the purchase of the Watch together with the iPhone. A discount that would amount to 5% in the best cases, if we add 649 dollars for an iPhone 6s with the most affordable model of Apple Watch, $ 349.
On the other hand, We have positive signs on the progress of the sales of the Apple Watch. Tim Cook echoed the statistics of Wristly who scored the product with a 97% customer satisfaction. We also saw how own CEO Best Buy accelerated the expansion of the availability of the wearable to all its stores at the beginning of September.
The truth is that the only one who knows how sales are doing is Apple. Until they don’t disclose them, we will be locked in an eternal argument.
Christmas and Chinese new year: two crucial dates
Christmas is already just around the corner and will be a real trial by fire for the Apple Watch. Watches are traditional gifts in these dates and Apple Watch could ride this wave. At least, it’s what says the supercomputer of IBM, Watson.
IBM has developed an app that show the trends of gifts for the holidays. Our colleague Miguel Michán defined this app follows:
[IBM Watson Trend] we see the most desired products processing millions of reviews, reviews, forums, blogs and social networks in search of conversations related to the consumer purchase decision. The idea is to use the cognitive abilities of Watson to help us choose the perfect gift.
According to his analysis, Apple Watch received the maximum possible score, 100. They are 47 points above the second classification.
Another important date is the Chinese new year, to be held the next day February 8, 2016. The growth of Apple in this country is well known. But here we must add a cultural factor that is not well known in the West: the guanxi. Apple and watches are the most sought-after gifts in China, so the Apple Watch will feature advantage by uniting both worlds
The guanxi is a kind of “debt” that contracts with a person when this makes you a gift. Something like “I owe you one.” Used both among family members as friends and acquaintances, being a very common form of exchanging favors.
Typical gifts that are made to make guanxi are luxury watches, mostly of Western brands. If you prefer to make a technological gift, Apple is considered to be the greatest brand for guanxi and the iPhone was the typical gift that has been done so far.
Uniting both factors (traditional clocks and Apple), Apple Watch is likely to become the perfect gift for the Chinese new year. Both campaigns should be reflected in the results of the first and second fiscal quarters of Apple, but to do so we have to wait almost half a year more.