6 Ads, 6 Key Features: This in The New Apple Watch Campaign

As we’ve said it repeatedly, the Department of advertising at Apple has been working at an unusual pace last year, throwing campaigns for all products of the company, campaigns that can be from experiential advertising, to guides users, or small spots with concise messages.

Now it is the turn of knowing the new campaign for Apple Watch, arriving just in time for its launch in new countries, as well as new options for colors and collections. This campaign consists of six new ads of only 15 seconds, where the message is focused on to highlight key features of the new watch.

We have ads with a peculiar aesthetic, which never before had been used in an Apple campaign, short advertisements, with characters in the foreground, with some color saturation, and there is no background, this has been replaced by solid colors and some with a gradient.

All ads show an ordinary situation and Apple Watch can be involved in this situation. at the end of the announcement, we have a phrase that frames the situations and the signature clock logo.

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